Deb Halliday is a Qualified Trainer and Author. She is the Founder of The Accounts Ladies -an award-winning accountancy, bookkeeping, and financial coaching firm. With over 17 years’ experience, Deb has helped business owners take control of their finances, boost profits, and finally pay themselves what they deserve.

Think ABC: Accountants, Bookkeepers, and Coaches - all with a strong focus on business financial coaching.

In 2025, Deb stepped away from day-to-day accountancy to reach more business owners through training, speaking, and her book, How to Build a Financially Healthy Business: Stress Less & Pay Yourself More. Deb now teaches accountants, bookkeepers, coaches, how to step into advisory roles and create businesses that thrive from day one.

Through The Accounts Office Training Academy, Deb offers practical training, "done for you" resources, and tools to support accountants, bookkeepers, trainers and coaches on their advisory journey. Having blended her experience of working for a Central London Training Company in a previous career with her accountancy, bookkeeping and financial coaching experience, she’s known for her approachable, no-nonsense style, making business finance simple, actionable, and even enjoyable.